Structural Concepts Wins 2006 CEN Innovation Award
Commended by Chief Executive Network for Best Sustained Product Innovation

Bob Grabill (left) , president and CEO of Chief Executive Networks (CEN), presented Jeff Schneider, senior manager at Structural Concepts, with the 2006 Chief Executive Networks (CEN) Innovation Award for Best Sustained Product Innovation. The award was presented at the CEN Innovation Conference in Orlando. Florida, on November 9.

Los Angeles—November 21, 2006—Structural Concepts, a leader in the design and manufacture of food and floral display cases for the supermarket, foodservice and convenience store markets, has won the 2006 Chief Executive Network (CEN) Innovation Award for Best Sustained Product Innovation.

The award was presented on November 9 at CEN’s annual Innovation Conference, this year in Orlando, Florida, at the Orlando Grand Cyprus Resort. CEN recognized Structural Concepts for its development of breakthrough technologies that have improved the ease and cost of ownership for refrigerated food display cases.

Structural Concepts developed the Breeze™ Slide-out Refrigeration System and added a new feature: an Automatic Condenser Coil Cleaner branded Clean Sweep™. The combination of these two innovations dramatically lowers life-cycle operation, maintenance, repair, and energy costs, and also improves product performance. Innovative technology has catapulted Structural Concepts from a new entrant in the foodservice market four years ago to the number-two manufacturer in the industry today.

Structural Concept’s innovation “gets it,” said Bob Grabill, president and CEO of Chief Executive Network. “The Breeze System eliminates one of the biggest problems faced by industry-leading foodservice operators – keeping their refrigerated equipment up and running.”

Says Jeff Schneider, senior manager at Structural Concepts, “the combination of increasing food safety concerns and energy costs have made it imperative to design robust refrigeration systems that run efficiently with minimal operator maintenance – the display case equivalent of the 100,000-mile tune-up”.

About Structural Concepts Corporation
Structural Concepts has more than 30 years of experience in designing and building innovative temperature-controlled display cases. The company provides foodservice, supermarket and c-store operators with an extensive array of products designed to merchandise bakery, deli, floral, grab ’n go products, produce, and other specialty foods. Its customers include leading supermarket chains, foodservice clients, and hotels.

About Chief Executive Network (CEN)
Chief Executive Network is the premier industry sector organization for CEOs and senior executives. The network supports its membership with current information on best practices, recent trends, and technological advances. Through meetings and its member connections programs, members have the opportunity to gain key business contacts, receive critical guidance on key decisions they face, and significantly “shortcut the learning curve.”

For further information, please contact Structural Concepts at 888 Porter Road, Muskegon, MI 49441. Phone: 231-798-8888 or toll free 800-433-9489; fax: 231-798-4960. On the Web: www.structuralconcepts.com.