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Structural Concepts’ “Wave Series” of Curved Floral Cases Can Be Mixed and Matched to Create a Unique Display

Combine Convex and Concave Case Fronts to Make Your Own “Wave”

October 28, 2008—Catch the Wave in the floral department: Structural Concepts’ new curved floral cases combine enticing curves with open reach-in and glass-door cases that invite customers to a better shopping experience. To create the ideal Wave format for your store, a Structural Concepts design expert will work with your floral merchandiser to custom engineer and create a Wave case layout for you.

Wave cases are available with inside (concave) and outside (convex) curves and various glass configurations, and can be mixed and matched to create a unique floral display to fit any available space. Whether you want more display space for hanging buckets, potted and wrapped plants, or floral arrangements in vases, there’s a Wave model that will show off your bountiful floral selections and invite sales.

Wave floral cases feature the Fresh Flow® gravity-fill watering system. With Fresh Flow, the stems of your cut flowers are never out of water. Unlike other automated watering systems, instead of completely draining the display, Fresh Flow pumps fresh water into the bottom of each trough, causing the water level to rise and forcing the old water out through an overflow drain tube.

Structural Concepts is a leading innovator and manufacturer of temperature-controlled display cases for the grocery and foodservice markets. Structural Concepts’ pioneering, award-winning technology sets the standard for unmatched ease of operation, longer life, and stronger performance, providing retailers with dramatically increased sales and reduced operating expenses. For further information, please contact Structural Concepts at 888 Porter Road, Muskegon, MI 49441. Phone: 231-798-8888 or toll free 800-433-9489; fax: 231-798-4960. On the web: www.structuralconcepts.com.

 
     
 
 
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