BRAD GATES JOINS STRUCTURAL CONCEPTS AS CEO & PRESIDENT
BRAD GATES JOINS STRUCTURAL CONCEPTS AS CEO & PRESIDENT Retiring CEO Dave Geerts remains on Board of Directors
Structural Concepts, a leading manufacturer of temperature-controlled food and beverage display cases, is pleased to announce that Brad Gates, an accomplished business executive with more than 30 years of experience, has joined the company as CEO & President. With a proven track record in driving organizational growth, Gates’ collective experiences combine financial, operational, sales and marketing leadership with a focus on what it takes to power measurable customer success in highly competitive markets. Under Gates’ leadership, the company will continue to evolve product lines that create increasingly engaging shopping experiences, drive product performance efficiencies and stay at the forefront of changing consumer trends inconvenience, personalization and eating well.
“I’m pleased to join a company with a passion for setting standards,” said Gates. “Structural Concepts’ award-winning technologies set the standard for design, operation, and performance, all while maintaining stringent regulatory requirements. As consumer demand for healthier and fresher prepared and ready-to-go foods continues to escalate, we’re positioned to deliver refrigeration solutions that increase customer sales while decreasing their operating expenses.”
Gates is replacing Dave Geerts, who will retire as CEO in October, after a successful and long career with the company. Geerts will continue to help drive Structural Concepts’ success as a member of its board of directors. Having led the company as its CEO for the past 25 years, Geerts’ investment in industry-leading research and development and advanced product testing was a direct catalyst for development of the company’s highly-proprietary product line. This has resulted in products that serve as showcases for exceptional product presentation and deliver superior energy efficiencies and refrigeration technologies to outperform competitive products, even in the harshest of environments.
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